Vegan Fishing

No fish. Every time.

As part of the launch of Collector Banks’ new online payment service “Collector Checkout”, we developed “Vegan Fishing- the first fishing lure suitable for vegans”. The product was sold (and sold out) exclusively at a campaign site where customers paid using Collectors’ new, lean service.

While hardcore fishermen started to questioning their existence, vegans around the world was cheering. No matter what side you’re on, it’s safe to say that the invention is probably the biggest thing to hit the recreational fishing industry since the invention of the fishing hook.

VEGAN FISHING IN THE MEDIA:
Amazing Vegan Recipes
Most Awesome Products

Client: Collector Bank
Website: coolstuff.se
Services: Product development, marketing, PR