The Hug Trench

The fashionable hug

During H&M owned fashion brand Monki’s S/S18 campaign #Huglife, it was the perfect time to find a way to spread some extra love.

By combining extensive hug research, some techie stuff and one of Monki’s best selling items, the Hug trench saw the light of day. It’s most definitely the most, and probably only, fashionable hug-tech apparel out there. You’re welcome.

MONKI Official
Fashion Magazine
Lady Tech

Client: Monki
Services: Product development, Video production, Content, PR
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