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Projects
- Fakeation Beach

Fakeation Beach

Fake it until you make it

On a grey day in the middle of the endless Swedish winter, the leading travel company TUI asked us to help them ”become the talk of the town” with the goal not only to strengthen their brand but to boost their sales on summer holidays. ”Why settle for the town when the world is our oyster?”, we asked ourselves.

Long story short: We built a perfect replica of a Mediterranean beach, set it up at one of Sweden’s most busy locations and employed the first ever ”professional slackers”. Their job? Faking an all-inclusive vacation. The campaign gave vacation vibes to over 200 million people through earned channels and TUI exceeded their sales goals for the period by far.

FAKEATION IN THE MEDIA:
Metro
The Mirror
Elit Daily
AD Week
Expressen
Veckorevyn
Vagabond

Client: TUI
Website: www.tui.se
Services: 360, Idea, Strategy, PR
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Davidshallsgatan 21
211 45 Malmö

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+46 735 311 228

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