Fakeation Beach

Fakeation by TUI

January in Stockholm. Christmas is over and next leave is hundreds of working days from one. Ice cold winds. Slush. Deadlines. Cold, fatigue and stress.

What do you do when looking for a sunny and relaxing holiday becomes frustratingly noticeable? You rent Sweden’s best venue and fake it. An 18 cubic meter large glass cubic beach is set up. Then you hire two professional slackers and create a photo studio with supplies and holiday backgrounds.

FAKEATION IN THE MEDIA:
Metro UK
Mirror
Business Insider
Teen Vogue
Expressen

Client: TUI
Website: www.tui.se
Services: PR, marketing, branding