Not your average agency

We’re the pearl in your clam. We’re the ketchup on your soy sausage. We’re the dot over the “å”. We’re the treasure at the end of the rainbow. We’re the ones that will make you become the rock star you deserve to be.

Why Would Anyone Care?

It’s no coincidence that we’ve engaged over a billion people. With passion as our foundation, the craftsmanship in place and a great respect for the media landscape of today, we start off with a simple question.

The ODDs

We’re a small, agile team with a huge network of the very best creators in the field. Kind of like if David and Goliath had a baby instead of starting a fight.

Eric Calderon

Creative Director / Founder
+46 737 845 863

Adam Mikkelsen

Strategist / Founder
+46 735 311 228

We believe…

1. In doing it with passion. Or not at all.

2. That everyone is born creative.

3. That society tells you otherwise.

4. In being playful and having fun.

5. In product development as a conversation starter.

6. In duct tape.

7. In emotions over messages.

8. In earning people’s limited attention.

9. In getting inspired from the start-up world.

10. In being genuine and authentic.

11. In collaboration within the industry.

12. That Monday’s are not meant for work.

ODD Offering

Research & Analysis

Where’s your brand today? Where do you want it to be in the future? We go through your challenges and KPI’s and thoroughly scan the media landscape to find suitable conversations to hack.

The idea

With fresh insights in hand, a dedicated team of creative geniuses pin down the essential building blocks to form the idea. This stage is preferably done in close collaboration with the greatest experts (you) to make sure everything’s on point.


A great idea isn’t worth much without an awesome make-it-happen strategy. How should we say it to get people to listen? When? Where? Go door-knocking? Purchase a megaphone and hit the town? Make a splash on the WWW?


With our huge network of amazing creators this is somewhat the easy part. From engaging social media content to mind-blowing video production, beautiful web solutions, futuristic inventions and full-scale 360 campaigns. We’ll carefully adapt the team to your goal.


We won’t leave you alone and afraid in the dark. Without a proper distribution plan, the idea, strategy and production is quite purposeless. With our secret earned media sauce we’ll make sure the effect goes beyond your wildest dreams.


So, how did it all went? Is there any room to further develop the concept? Add a few tweaks and reach new markets? Or is it simply time to high-five and decide what to do next in order to maintain world domination?


The lab is our creative playground. It’s a place that allow us to constantly fine-tune our recipe by trying out any non-client idea that comes to mind. It’s our proof that we’re more than theoretical marketing experts. 

So far, our lab projects has resulted in products with millions in sales and taken us all the way to Stephen Colbert Show. And we’re just getting started.

The Workshop

How to get paid for playing


Workshop with TUI at Yasuragi.

At ODD we do both lectures and workshops. As it can get a bit tiresome to only talk about our own awesomeness, we do prefer to do the full workshop where there’s plenty of time to focus on you and your brand. Expect to learn all of our juicy business tactics and how great ideas can be generated. And recognised.

Expect to learn what to do and what to absolutely not do. Expect to release your inner creative child and strengthen your team. Expect to leave inspired with plenty of new ideas, wondering if you even need an agency.