Step into a drop of blood.

During “Bokmässan” (Swedens biggest fair) we worked together with “Ge Blod” to encourage more people to donate blood. We created “Droppen” where you got the experience of being inside a drop of blood. The constant thump from the heartbeat along side with the experience of only seeing one color invites a truly relaxing experience.

Client: Ge blod
Website: geblod.nu
Services: Idea, Concept, Design