During “Bokmässan” (Swedens biggest fair) we worked together with “Ge Blod” to encourage more people to donate blood. We created “Droppen” where visitors could enter and get the experience of being inside a drop of blood. The constant thump from the heartbeat along side with the experience of only seeing one color gives you a truly relaxing experience. From the headphones you could listen to people sharing blood donation-related stories in a meditative manner.
During the fair, more people than ever before signed up to become a blood donor and help saving people’s lives.